Loyalty schemes have traditionally been pitched at individual travellers. From air-miles programmes, seeking frequent flyers, to hotels tempting executives though their lobbies, bonus points and extra nights have been used to sway their minds.

Cruises of four to six nights are proving increasingly popular in the MICE sector. One attraction of short-haul itineraries is that no air travel is required. Cruises also offer flexibility.

ONE-STOP shop

Tourism Australia has launched a marketing campaign aimed at increasing revenue from high-yielding...

Business in paradise

Competition is intensifying in the meetings, incentives, conventions and exhibitions (MICE) sector...

Explore new frontiers

Uncertainty in the global economy contributed to a decline in incentive travel last year. As...

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