Case Studies

Meeting of Minds
by Keith Chan

KPMG China conference in Macau faced a number challenges

Seoul at Peace
by Keith Chan

Around 6,000 Rotarians from 160 countries, many dressed in the traditional dress of their home countries, gathered in Seoul's City Hall Plaza for the three-kilometre Walk for Peace event on May 28...

Over the Moon
by Keith Chan

IBM Analytics Sales Academy 2015 was held at the Sheraton Grand Macao Hotel, Cotai, from August 4 to 7, 2015, with 1,202 delegates from Asia-Pacific, Greater China, the Middle East, Africa and...

The Writes Stuff
by Michael Taylor

Travel bloggers and travel industry professionals from around the world were invited to attend Travel Bloggers Exchange (TBEX) Asia in Bangkok, Thailand, in October last year. It was the first...

Island Life
by Mukul Munish

Okinawa prefecture held the Okinawa MICE Contents Trade Show 2015, which aims to project Japan's southernmost island as the MICE destination for firms in Asia. Okinawa intends to promote the...

Shifting Gears
by Victoria Burrows

Salon Prive is a three-day, ticketed premium auto event in Britain that combines a car show and auction with a concours d'elegance competition, drawing fans and potential buyers of rare vintage...

Positive media exposure
by Keith Chan

To generate exposure for the hotel's opening in the third quarter of this year, the Sheraton Zhuhai Hotel invited 12 journalists from Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong to an...

Communing with nature
by Keith Chan

A three-day, two-night team-building programme the executive team of the Sofitel Chongqing was held at the Songtsam Retreat at Shangri-La in Diqing, Yunnan province.

A new chapter
by Keith Chan

Company celebrates sixth anniversary with new logo, motto and training programmes, writes Keith Chan.

Disneyland after dark
by Keith Chan

Hong Kong theme park creates an unprecedented experience with a massive food spread and DJ party, writes Keith Chan.