A new chapter
Company celebrates sixth anniversary with new logo, motto and training programmes, writes Keith Chan.
smallWORLD Experience celebrated its sixth anniversary in Macau in July with 140 guests. The annual celebration has become a tradition in Macau's MICE industry, gathering clients such as event agencies, travel agencies, corporations and business partners; providers like hotels, restaurateurs and event services suppliers; media; and collaborators from different areas.
To foster the company image and present new products to potential clients and referral contacts in Macau and Hong Kong. The company used this year's event to present its new corporate image, new joint venture and new training programmes.
It revamped its corporate identity with a new logo, motto and identifiers to different business areas: event management, team-building, entertainment and training. A flag is the new company logo feature, which symbolises achievements and a common identity.
The Creative House is a joint venture between smallWORLD and two partners from Macau: Option Design and Communications, which specialises in events design, communications design and 3D modelling; and Veng Luen Tat Engineering, which specialises in production and logistics; while smallWORLD keeps its focus on overall event management. The new Creative House team is based in nearby Zhuhai to add value for clients by providing events design and production with competitive timing and pricing. The expansion of smallWORLD's training segment is the result of an association with EHP (Enhancing Human Potential) in Hong Kong, a company which specialises in training. It offers training programmes in customer service, sales and sales management, marketing and supervisory duties.
Challenges and measures
According to Bruno Simões, executive director of smallWORLD Experience, the challenge of hosting this event always lies with the venue, because "it must be relatively unknown to the audience, outside a hotel - to be 'neutral' - and easy to reach". After careful consideration, the Military Club of Macau was chosen as the venue.
A performance with drum music was held to introduce the company's new logo.
Simoes says it was another successful marketing event, as the company presented innovations to Macau's MICE market. Apart from presenting its three breakthroughs, other business areas of the company were also on display, such as Human Rhythm's drumming team-building and Airstar's event lighting solutions.