Members of company's corporate social responsibility programme bond over project for at-risk youth, writes Keith Chan.
Solera's LIFT corporate social responsibility (CSR) programme in Cambodia was a half-day event that gathered the company's staff from all over the world in a programme that required hands-on participation. The event was handled by Trails of Indochina, a destination management and luxury travel company based in Ho Chi Minh City, Vietnam.
The children of the Lotus Kids Club (Cambodia) have limited space. Many of them are either susceptible or exposed to alcohol and drug abuse, gambling and smoking because of their circumstances. In an attempt to foster a safe and integrated community, LIFT wanted to provide a recreational area for the youth to constructively channel their energies.
The client wanted to do something that was meaningful and brought all members of the LIFT programme - many of whom had never met - together with a local community to enhance the company's CSR culture through team bonding. This also provided interaction with local people rather than offering cash handouts. Working together, they achieved a goal - building an enclosed playground that can be used year-round by the children of the Lotus Kids Club.
Challenges and measures
Much time and effort was taken when choosing the project, as there are many philanthropic opportunities around Asia. The decision to offer goodwill to the Lotus Kids Club was because deliverables could be set to offer tangible goals. This includes providing enough activities and interaction to ensure individual contributions and actions were meaningful.
According to Trails of Indochina, the LIFT attendees enjoyed fulfilling, personal and beneficial interaction with the community, though the ultimate benefit went to the local people. The client company benefited by achieving all its goals and requirements, and recruited more members to be more involved in its CSR programme.