Case Studies

Serving the sector
by Elle Kwan

Loyalty schemes have traditionally been pitched at individual travellers. From air-miles programmes, seeking frequent flyers, to hotels tempting executives though their lobbies, bonus points and...

Room for more
by Catherine Chan

Despite a population of 1.3 billion, China is only third largest in the world for the number of hotel rooms it has, with 1.6 million rooms, after the United States – 4.6 million rooms and...

Growing awareness
by Elle Kwan

Eco-tourism has mostly been of interest to specialist adventure travellers or spa-goers doing their bit to save the planet while saving their stressed-out bodies. Now, a new guest is getting...

Sporting chance
by Prudence Lui

The success of hosting Universiade 2011 last month has made Shenzhen more MICE-friendly. Prior to the event, the government invested millions of dollars to give a facelift to the city and its...

Roaring Success
by Vera Lye

Last year, Singapore attracted 3.14 million business travellers who spent an estimated S$5.26 billion (HK$34 billion), which is why one of the city’s focus areas is to strengthen its position as a...

Money talks
by Keith Chan

Macau is investing heavily to attract more international MICE events. The Macau Government Tourist Office is extending its strategic MICE market stimulation programme until the end of this year at...

Big-Screen bonus
by Martin Donovan

Audio-visual technology is giving corporate events the thrill of a theatrical performance or sporting occasion. One piece of equipment – or rather a multitude of components – seen at many big...

Behind the scenes
by Prudence Lui

Hong Kong Disneyland Resort hosted a media event to launch its year-long fifth anniversary celebrations. Over the course of three days, from January 21, more than 800 journalists from 10 countries...

German hospitality
by Prudence Lui

A German multinational in the manufacturing industry hosted a sales conference in Macau to mark its 100th anniversary, targeting leading partners on the mainland, where it has five plants. The...

Commodities camp
by Catherine Chan

Macquarie hosted the second of its bi-annual China Commodities Conference in Beijing and Shanghai in October last year. More than 25 corporate leaders and consultants spoke on topics related to...