From MICE Biz

Rising to the occasion
by Keith Chan

The NU SKIN Greater China Regional Convention (GCRC) held at AsiaWorld-Expo (AWE) in June has made several breakthroughs in Hong Kong's event industry. With close to 30,000 delegates, the event...

Pleasure islands
by Ed Peters

Some meetings, incentive, conventions and exhibitions (MICE) events take over a hotel. Others might charter a cruise ship. But hiring an entire island doesn't just up your game - it rates an...

Unique interludes
by Michael Taylor

Themed coffee breaks are among the many options that events organisers are offering to break the monotony for delegates at MICE functions.

Trading on rich history
by David Powell

Xian's reputation as a business destination dates back hundreds of years to its reign as China's capital across more than a dozen dynasties. Marco Polo may have been the atypical Western visitor...

Venue means business
by Keith Chan

Busan is at the centre of South Korea's global trade activities, boasting the country's largest seaport that is also the fifth-largest in the world. As South Korea's second-largest city, Busan is...

Sure bet for luxury
by Prudence Lui

In Macau, the luxury segment of the MICE market remains lucrative, as the city's integrated resorts with high-end gaming and shopping facilities retain their appeal for affluent groups from around...

Fortune favours city
by Sascha Matuszak

While Chengdu has a strong history of hosting large exhibitions and MICE events, the 2013 Fortune Global Forum held last June marked a turning point for the city and reaffirmed its status as the...

Selling points
by Keith Chan

South Korea is stepping up its marketing efforts to capture a larger slice of the MICE market, according to Michael Min, executive director of the Korea Tourism Organisation's (KTO) MICE Bureau....

Telling tales
by Prudence Lui

Entertainment plays a pivotal role in adding a touch of excitement and enhancing an audience's overall meeting or event experience.

Budget constraints
by Euan McKirdy

Despite outperforming the sluggish economy, there are fears in the MICE industry that financial realities may be catching up. MICE has been a stalwart of the travel industry - a key component of...